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Your favourite colour is not a brand strategy

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craigburgess 777 subscribers

Published on Sep 26, 2026 · 0:39

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My favourite colour is orange. That doesn't mean your brand should be orange.

My favourite colour is orange. That doesn’t mean your brand should be orange.

When I design for a business, I choose colours and fonts for the audience it needs to reach. Not for me. Not for your uncle’s daughter’s brother.

The useful question is whether the design is right for your market. Personal taste only gets you so far.

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8 comments

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mildly_concerned_user 2 days ago

forget the websites. WHERE. ARE. THE. ARROWS.

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professional_lurker 3 days ago

watched this 47 times, still don't own a website, zero regrets

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baroness_of_bandwidth 8 hours ago

is genuinely nobody going to mention the wig

▲ 668 ▼ Reply
one_pixel_off 3 weeks ago

first

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comic_sans_survivor 1 day ago

who's here in 2026 👇

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area_man_online 3 hours ago

the algorithm sent me here at 3am and honestly? correct decision

▲ 204 ▼ Reply
font_criminal 5 days ago

my therapist said I need a hobby so now I rate strangers' websites in my head, cheers for this

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hovering_intent 2 weeks ago

I don't even have a business I just like watching him be right about things

▲ 909 ▼ Reply