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5 questions every customer will ask about your website homepage (with examples)

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craigburgess 754 subscribers

Published on Jun 8, 2026 · 20:50

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The 5 questions every visitor is silently asking your homepage. I test the lot on 4 real websites.

Most homepages fail for a boring reason: they don’t answer the questions people actually turn up with. What do you do, who’s it for, what do I do next, what’s it cost.

I run four real sites through it, solicitors to SaaS, to see who passes.

Watch on YouTube »

9 comments

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marketing_dave 3 days ago

watched this 47 times, still don't own a website, zero regrets

▲ 430 Reply
wig_watch_committee 8 hours ago

is genuinely nobody going to mention the wig

▲ 668 Reply
normal_website_haver 3 weeks ago

first

▲ 0 Reply
ctrl_alt_defeat 1 day ago

who's here in 2026 👇

▲ 12K Reply
serial_unsubscriber 3 hours ago

the algorithm sent me here at 3am and honestly? correct decision

▲ 204 Reply
big_dave_seo 5 days ago

my therapist said I need a hobby so now I rate strangers' websites in my head, cheers for this

▲ 1.7K Reply
the_corporate_goth 2 weeks ago

I don't even have a business I just like watching him be right about things

▲ 909 Reply
mildly_concerned_user 11 days ago

started watching for the websites, stayed for the quiet rage

▲ 356 Reply
professional_lurker 1 day ago

this should be taught in schools, instead of, like, maths

▲ 4.4K Reply