See it on the Wayback Machine »
Consumer was me and James Sheriff before Genius Division was a proper company — a creative partnership we started in 2008 while we still had proper jobs. He was briefly still working for the Arctic Monkeys; I was at a local design agency, The Design Mechanics.
We were wet behind the ears and, if I’m honest, a bit shit at it. But we made some genuinely cool work. Fun stuff like Nice Smile Sir and the Swiss Army Business Card, and the odd doomed idea like The Ark — a magazine the frontman of Reverend and the Makers reckoned was a good idea. (It wasn’t.)
That bunny rabbit was our logo. I designed it. It has absolutely nothing to do with the word “consumer”, or design, or anything at all really — and we used it anyway. I still think it’s brilliant.
In 2010 we made it official and renamed it Genius Division. The rest is all over the rest of this site.