burgle.xyz › writing › essays › ★ ongoing
2026 — On using AI to un-hance things instead of enhancing them. A creative tool aimed at a deliberately weirder website. And a confession: every word and pixel of this site, this one included, is prompted.
burgle.xyz › videos › marketing › content
2026 — PageSpeed gives you a score out of 100. Chasing a perfect one is mostly a waste of your time. →
Watch on YouTube burgle.xyz › videos › marketing › content › ★ ongoing
Where I make videos about websites: roasting bad ones, ranting about Google, occasionally in a wig. Most of my stuff lives here now. →
Subscribe on YouTubeburgle.xyz › videos › marketing › content
2026 — Can a single-page website close a high-ticket sale? I pulled apart a video agency's site to find out. →
Watch on YouTube burgle.xyz › videos › marketing › content
2026 — First Free Feedback Friday: I pull apart a real website (Anoop's) and the hard truth that nobody cares about you. →
Watch on YouTube burgle.xyz › projects › marketing › design › business › ★ ongoing
2010 – present — The web studio I've run out of Barnsley since 2010, with James Sheriff and Rich Keys. We started with two grand and a plan to quit when it ran out. Still going, annoyingly. →
View on Genius Division burgle.xyz › videos › marketing › content
2026 — The 5 questions every visitor is silently asking your homepage. I test the lot on 4 real websites. →
Watch on YouTube burgle.xyz › projects › business › ★ ongoing
2021 – present — Website hosting and support, run by the whole Genius Division team. The unglamorous half that keeps everything we build from falling over. →
better.hosting burgle.xyz › videos › marketing › content
2026 — My debut 'short film'. Two minutes, one message: put your prices on your website. →
Watch on YouTube burgle.xyz › projects › product › design › ★ ongoing
2026 – present — A tablet app I built to record my website-roasting videos — load a site, scribble all over it, and record just the page and my ink. None of the app itself.